Monday, 5 November 2012

Methodology


3. Methodology


3.1 Precedents in Architectural Education

Throughout my architectural education I have actively been encouraged to research precedents in order to inspire my own designs. This would involve studying buildings that were similar in function, in site context or materiality to the building I aimed to design in a fictional scenario. It is assumed a student enrolls at a School of Architecture with minimal architectural knowledge therefore it is essential they take inspiration from previous projects in order for the student to learn. However the question I am faced with is, does this encourage students to plagiarize in their future career? Rather than facing the problem through creative solutions they simply copy the solution from a previous project.

‘It is quite true that no art can be learned, and, as a consequence, none can be revived, without involving a certain amount of copying during the process of learning or reviving’[1]- Sir George Gilbert Scott

Evidently the potential to copy is greater today than it was during the 19th century, due to the ease of access to precedents over the Internet. However it is clear that recording precedents has always been a key aspect to architectural education. An element of my methodology consists of analyzing the opinions of architecture students and staff, in order to attempt to understand whether precedents in education are a form of plagiarism.

I arranged to interview 9 professionals within Liverpool School of Architecture, all of whom teach within the studio modules of the RIBA curriculum. The purpose of the interview was to question whether they found the use of building precedents necessary in a student’s education, and to explore whether cases of plagiarism had occurred previously within the School. To support this research I would conduct a student survey via the online system Survey Monkey.
The purpose of the anonymous data collection was to encourage students to question whether they had copied aspects of a building design before, and to indicate whether they had considered this to be architectural plagiarism before.

3.2 Social Media Methodology

As my main body of research consists of student surveys and questionnaires I have decided to incorporate a social media strategy in order to support my findings and to aid my conclusions of whether plagiarism occurs within architecture. I have created a Twitter account[2]; the purpose of which allows me to broadcast my surveys to a large audience as well as being able to create discussion forums and allow conversations to occur about different aspects of my research. Regular postings (tweets) and discussions should spark conversation and publicity about my research.

Golf Club Advisor (a social media marketing company) agreed to document my social media activity free of charge. This may ultimately be of no use to my final results but will help me to understand my current demographic and target audience. Alongside the social media sites, I have produced an online blog[3], which I have constructed simultaneous to collating my research. This not only provides a base for participants to interact with my study, but has encouraged me to write my findings regularly.

The social media strategy may result in creating minimal relevant data, however it is a relatively simple exercise that will allow me to publicize my findings whilst at the same time creating a platform for conversations to exist.

3.3 Redirection of my Methodology

It soon became apparent when constructing my online survey and interview questions that gaining results, from which I could make clear and justified conclusions, would be very difficult. My previous methodology and the social media strategy that ran alongside it would provide me with limited answers, with little scope and it was likely it would restrict my research and therefore my conclusions on answering my research question.

I would need to include 50 student participants at a minimum in order to effectively analyse their answers. Not only is this method time consuming it also has no guarantee of producing answers which are relevant to my research, without perhaps asking questions which would generate biased answers, which would make my conclusions invalid. Initially I aimed to use this method to explore the use of building precedents within the architectural education. However this is one topic within my research, and I needed to prioritize the sub sections that would provide me with results that were relevant to my hypotheses.

The social media strategy of my methodology still exists, however it is not at the forefront of my research. The blog has allowed me to publish my findings as my research has developed. This has been beneficial as it encourages me to collate my research and draw conclusions at an early date. At present the blog has been fairly successful with regular page views each week. Each blog post is promoted via the Twitter broadcast, which is targeted at professionals within architecture and construction industry.

It is difficult to conclude whether the social media aspect of my methodology has been successful. It was unlikely it could act as a source of research from a public discussion aspect, however I have sourced articles and websites from information posted by my account followers, therefore contributing to my dissertation findings. The blog and twitter account may become more useful when my findings are finalized, acting as a point of contact when I aim to attract media attention with my conclusions.




3.4 Questioning Plagiarism through Architectural History

The analysis of the use of building precedents in architectural education was only one aspect of dissertation, and it became clear that the history of architectural influence should be the initial driver to my research.

My actual methodology mainly consisted of research taken from articles and books, the topics of which naturally progressed through conversations with my tutor and peers. Books were primarily sourced through the University of Liverpool’s Discover database, which could indicate relevant text through a series of key words. This method could of become lengthy and inefficient, however I designed a research template, which enabled me to identify relevant information and quotes without writing several pages of notes that were of little use. A research template was completed for all sources, although written texts were predominantly used, websites and conversations could also be recorded. The most useful aspect of the template was the section questioning ‘How the research benefits my dissertation?’ This encouraged me to analyse the article in detail (or not if it was not relevant) and to think about the next logical step to take in order to find information to answer my dissertation question.

The concept of plagiarism and influence within architecture is one that people are familiar with, however it is often the case they have not questioned the topic in detail before. The question I asked myself was ‘Where did it all start?’ the obviously answer may be Vitruvius and the Orders[4], however the likely outcome is all architects are influenced by their predecessors, and architectural influence is essential for the building industry to evolve. Architectural history appeared to be the natural starting point for my research, it provided me with a basic knowledge from which sub sections could evolve.


[1] Scott, George Gilbert. “Copyism in Gothic Architecture” The Builder. Volume 8. Number. 375 (April 13 1850) pg. 100

[2] Twitter Account: @ripoffdesign
[3]  Online Blog: www.ripoffdesign.blogspot.co.uk
[4] Mallgrave, Harry Francis. Architectural Theory Vol 1, An Anthology from Vitruvius to 1870. Oxford: Blackwell Publishing. 2006

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