Friday, 12 October 2012

Art in the Age of Mechanical Reproductions


Replicas and copies of artifacts with significant importance have existed through out art history, however it is only now in the 21st Century that we question the moral rights of doing so. It seems almost impossible to pinpoint who initiated an idea first, however it is quite apparent when there has been architectural influence. There are many examples of ‘architectural copies’ but were they designed as a sign of respect to the original, as a homage or simply as an act of plagiarism which up until recently has often gone unnoticed.

Of course people recognizes the similarities between these ‘rip off designs’ as quite often they are a blatant copy. However perhaps they are accepted as architectural influence, all designers have to take inspiration from another regardless of the product. It is impossible to design without being subconsciously influenced by objects we have seen before. But what would the original artist say? After all they are most often deceased and unable to object to their designs being replicated. An artist’s skills and knowledge whether that be as an architect or a painter, is their niche. Their unique selling point is their ability to design and produce work that the vast majority of people are unable to.

‘ Intangible content is usually difficult to create but cheap to copy’[1]


Replica designs can devalue the time, effort and skill that are required to produce the original. There are three reasons to replicate; pupils in practice, masters diffusing their work, and third parties in pursuit of gain.[1]  One cannot design without having any prior knowledge of their subject. Students are actively encouraged to gain inspiration from previous works. This is a fictional form of replication, students replicating previous work in order to gain a greater understanding and knowledge. The second point made my Walter Benjamin indicates artists reusing their own designs. This a technique perhaps used to create a sense of style that is recognizable by the public, clearly evident by the 19th Century architect Alfred Waterhouse. Similarly modern practices often replicate their own designs as it considerably reduces time and cost. Finally parties in pursuit of gain,2  in my opinion this has a negative connotation, suggesting con- artists producing replica clothing merchandise, books and prints, it perhaps does not relate to architecture as significantly, however this third replica type may ultimately lead to a decline in the respect and importance of architects and artists alike. Or perhaps the alternative view is that replica designs help to promote and celebrate the original piece of work. It may be that people are unaware of the original until they are faced with the replica.

There is a similarity between all replicas the original aura2 (emotions, senses and enjoyment experienced when viewing the original) is lost when replaced with a replica. The introduction of photography and film in 19th Century could be regarded as the first case of replication of artistic works.  I appreciate that photography is not a form of plagiarism however it does indicate how the aura of the scene is lost when experiencing the situation through an image.
‘ Even the most perfect reproduction of a work of art is lacking in one element: it’s presence in time and space’[2]

Replica buildings find is very difficult to replicate the anticipated aura the original architect wanted to achieve. This is close to impossible due to factors such as; the site, the context the architectural periods and the people’s current knowledge, respect and appreciation. Successful replicas do not attempt to replicate the original’s sense of being, however they must create their own.

It’s a difficult subject to analyse, however through researching the original architects, in particular Andrea Palladio and his influence in the UK, along with a history of the first replicas designs, I hope to come to some conclusion of whether replica designs are a disrespectful copycat or perhaps they do hold some importance to today’s architectural society.





[1] Benjamin, Walter. Illuminations: The Work of Art in the Age of Mechanical Reproductions. Pimlico. 1999

[2] Benjamin, Walter. Illuminations: The Work of Art in the Age of Mechanical Reproductions. Pimlico. 1999. P.214





[1] Van Hoorebeek, Dr Mark. An Introduction to Architectural Copyright. London: RIBA. 2012

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